Search Engine Optimization is a very important thing to implement if you want to grow online. Here are some tips which will help you in increasing the SEO of your website.
Submit your website to search engines
Submit your website to Google search console and Bing master. By submitting your website, you make them discoverable on search engines like Google and Bing.
If you are a business with physical location
▸ Create a complete Google My Business page
▸ Ask for reviews for your business, and display on your website
▸ Submit your business to local directories - https://moz.com/local
▸ Correct errors/outdated information in Local Citations
▸ Acquire local backlinks - vendors, partners, local NGOs etc
▸ Set specific geographic-targeting in Google Search Console
Keywords are the most important things to boost up your SEO for a website. Planning for suitable and content related keywords are very important to rank your website on the top.
There are so many tools available online which can help you to find the best keywords to rank your website.
Search engines like Google, Bing follow the scheama.org standards to understand the structured data of a website.
They defined all types of webpages either it’s an article or an event page in the form of JSON and makes it easy for web crawlers to crawl the web page and understands it quickly.
Meta tags provide information about a webpage to the search engine. Provide important meta tags like description, language, and social media meta tags.
Open Graph and Twitter cards meta tags are useful to provide data about a webpage when shared on any social media platform.
Do not forget to provide the canonical link of the webpage. The canonical link helps search engines to show an original webpage on a particular link or address.
Include an XML sitemap of your website. XML Sitemaps make it easy to index your web pages and make them discoverable.